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So what are the actual rules for password sharing? Each service is a little different, and the number of streams an account allows can vary based on how much you pay. “As kids move on in their life, they like to have control of their life, and as they have an income, we see them separately subscribe.” Password sharing is 'a positive thing' and 'really hasn’t been a problem,” Hastings said. At a tech conference in 2016, Netflix CEO Reed Hastings said that people who borrow Netflix passwords often go on to become paying subscribers.

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What's more, there's a belief that password sharing can serve as good marketing for streaming services, much in the same way that free 30-day trials prove to be good exposure and boost paid subscriptions. The general thinking is that it would be very difficult to police the practice, and vigilantly enforcing the rules could be alienating to customers. Streaming services tend to not be bothered by password sharing. Meanwhile, 21% of adults ages 18 to 24 said they'd borrowed somebody's password to stream video content, and 15% of people ages 25 to 34 admitted to doing so.

Only about 8% of survey participants ages 35 and up said they had accessed one of these streaming services by using someone else's log-in credentials. Here's another thing many young adults apparently don't spend money on: streaming services like Netflix.Īccording to a new Reuters/Ipsos poll, millennials are far more likely than other generations to borrow account passwords for Netflix, Hulu, HBO Now, and other streaming services so they can binge content for free.

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However, mobile devices and tablets can download movies and shows for later viewing, and once downloaded, no longer count toward the stream limit if watched, offering one way around the issue.Millennials have a reputation for not buying houses, cars, and other common purchases. It's a bit of an odd setup, although the three stream limit is the same as that found on HBO Now. This means that if five people have profiles on the same HBO Max account, only three of those users can be streaming at any one moment in time. That said, there's a hitch involved, as HBO Max only allows up to three concurrent streams from the same account at any given time. Profiles can also be tailored to kids or adults, with parental controls available for the former. Up to five distinct profiles can be created as part of a single HBO Max account, making it theoretically possible to share with four other friends or family members. Notably, HBO Max allows different user profiles to be added to one account, a feature found on most streaming services, but curiously never added to HBO Now, despite user demand. HBO Max Password Sharing Explained (& How Many People Can Stream At Once) HBO Max may not be a Netflix killer, but it hopes to compete, and naturally, many people will be looking to experience what the service has to offer, sometimes all at the same time.

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That's not to mention the various original movies and TV shows planned for HBO Max's first few months, some of which will be available at launch. Related: HBO Max vs Now vs Go: All Differences Explained

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HBO Max comes armed with some big guns, including lots of movies based on DC Comics, classic TV series like Friends and The Fresh Prince of Bel-Air, and major franchises like A Nightmare on Elm Street and The Lord of the Rings. Like Disney+, which is quickly making its way into the upper echelon of streamers, HBO Max is hoping to leverage various killer IPs to try and chip away at Netflix, Hulu, and Prime's market dominance. A little further out are services like Disney+ and Apple TV+, while various niche services such as WWE Network and Shudder carve out space on the sides. Down at the deep end of the pool are the established players, Netflix, Amazon Prime, and Hulu. As of May 27, 2020, Warner Media has officially taken a dive into the overflowing pool of subscription streaming video. Warner Media's new streaming service HBO Max, like many streaming platforms, isn't limited to a single user, and here's how many can partake at once.